When we decided in June this year to revive our B2C project and to go the route of showing the real product in videos, we shot two spots in, let’s say, “budget” mode on a test basis. Unlike any static banners, these videos started working immediately and by the second month – during the absolute “cucumber season” – they had already secured orders directly to consumers worth more than one million crowns. We immediately embraced this video advertising strategy, ordered new spots emphasizing the parts of the clips that have proven to work and our goal is to reach a turnover of CZK 9 million by the end of the year. CZK in B2C sales per month!
